Abstract

Upon the conclusion of the 2022 Beijing Winter Olympic Games, the media coverage of this sports event of worldwide prestige has piled up as countless. However, the coverage of the Beijing Winter Olympics varies across countries, and it is up to different media to tailor and package the information to be delivered to the public according to their value standards, political tendencies, ideologies, etc. Based on a review of existing literature, this paper is devoted to the exploration of the underlying media framework of China and United States through a comparative study with a certain theoretical basis by taking their practices as examples to distinguish the choices made by these two countries on conducting both negative and positive reporting and their divergence in pursing either the “universal solidarity” or conflicts and divisions.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call