A Study on the Marketing Optimization Strategy of Exhibition Industry in Dalian under the "Dual Circulation" Development Paradigm

Abstract

The Chinese government stressed the need to build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. As a convention and exhibition center city in Northeast Asia, Dalian’s exhibition industry has made brilliant achievements. However, in recent years, influenced by market competition, industrial policy adjustment and other factors, there are still some problems in the marketing strategy of Dalian exhibition industry, compared with the marketing strategy of exhibition industry in developed regions. Strengthening innovation leadership and optimizing marketing strategies will help promote industrial upgrading and transformation, and then improve the quality and efficiency of economic development. This study will provide reference value for the improvement and promotion of Dalian’s exhibition industry.