Abstract
The occurrence of social emergencies often acts on the main body of the company involved. The positive social events of a company can enhance its reputation, while the negative ones will cause damage to its image and other influences. This paper will take Tesla as an example, focus on the social emergencies related to consumer rights protection, and analyze the market reaction brought by using the event study method. The study found that the unexpected consumer rights protection event had a certain negative impact on Tesla. This study provides a relevant reference for China's local new energy vehicle companies to promote the continuous improvement and development of the industry.
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