Abstract
The paper aims to investigate the determinants influencing Vietnamese Consumers' Intention for buying Chinese Garment Products. Six main factors in this study including, (i) Nationalism in consumption (NC), (ii) Consumer animosity (CA), (iii) Consumer affinity (CAf), (iv) Attitude towards a behavior (ATB), (v) Subjective norm (SN), (vi) Perceived behavioral control (PBC). Data of the research was collected from a survey of 600 Vietnamese Consumers in Ho Chi Minh and Hanoi City who have bough
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