A Study on the Influence of In-game Photography Mode Central Flow Exper ience on Player s" Stickiness - Mediated by Player s" Emotional Attachment

Abstract

With the advent of the gaming era, people"s awareness and behavior toward games have also changed significantly. Game user stickiness refers to the continuous and dependent behavior formed through game products. Choosing in-game photography mode as the research object and exploring its users" behaviors are essential in improving game players" recording ability and promoting game development. Based on the structure of "cognition, attitude, and behavior," this thesis integrates theories of flow experience and emotional attachment to construct a theoretical model of the influence mechanism of game photographers" stickiness and validates it by using structural equation modeling. The results show that flow experience positively influences players" emotional attachment, emotional attachment directly and positively influences user stickiness, and emotional attachment partially mediates in the process of flow experience influencing user stickiness. Therefore, in the function design and development of game photography, we must pay attention to the usability and practicality of game photography, deeply understand gamers" psychological preferences and emotional needs, and provide more personalized functions for them, especially paying attention to cultivating and maintaining user stickiness.