A study on the influence of corporate social responsibility(CSR) on corporate image and performance

Abstract

This study is about the impact of corporate social responsibility activities regarding corporate image and performance. The purpose of this study is, first, it is to understand how corporate social responsibility activities impact corporate image. Secondly, it is to understand corporate image impact relationship orientation and customer loyalty. Thirdly, it to understand how relationship orientation impact customer loyalty. The study model in this study is divided into two parts : the corporate social responsibility activities and the performance of these activities corporate social responsibility activities consist of three categories : they are social cultural resource-based activities, social indirect resource-based activities, and economic activities. The performance of social responsibility activities is consist of corporate image, relationship orientation and customer loyalty.