Abstract
Abstract: In 21st-century China, the phenomenon of migration is becoming increasingly common. Some people migrate to improve their standard of living, while others are inspired by the call of Beaconism to go to other countries in search of an imagined utopia. This study investigates the spread of Beaconism on the Chinese internet and its influence on the immigration propensity of young and middle-aged Chinese individuals. Through literature analysis and case studies, the paper elucidates the connotation and characteristics of Beaconism, as well as its dissemination mechanism on platforms such as immigration intermediaries and social media. The findings indicate that Beaconism has a significant impact on the immigration motives, destination choices, and value systems of the young and middle-aged groups, characterized by a blind pursuit of Western civilization and a neglect of traditional culture. This research provides a new perspective for understanding the immigration phenomenon in China and offers prospects for future research.
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