Abstract
This paper is a study on the influence of anime genre of animation, as regards to the attitudes and behaviour of the fans of this genre in Aizwal. The study hypothesises that; the characters in anime serve as a model for anime fans, and they tend to imitate their favourite character and that Anime is the main agent to disseminate Japanese popular culture in Aizwal. The Social Learning Theory which postulates that anime fans imitate the attitudes and behaviour of their favourite anime characters through observation and learning. The present study employed Focus group method to collect qualitative data. Data collected will be transcribed and selected extract analysed. Participants in the focus groups comprised of the members of two leading anime fans club in Aizawl; Anime Freaks Hard Core (AFHC) and Anizos between the ages of 15-25 years old. The study was conducted into six groups which consisted of twelve participants each.
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