Abstract
In this world of digitization, Social Media Marketing is a vogue that is sweeping across the whole world. The trend of Social Media Marketing is growing day by day with the concepts of Internet marketing which is turning into an important platform for Social Media Marketing. Companies incorporating innovative Social Media Marketing techniques have created a niche market. In fact, social media is now seen as one of the main conventional forms of marketing. Social Media Marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through rates and conversion rates, and discover what’s hot in Social Media Marketing.
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