A Study on the Impact of Entrepreneurial Failure Experiences on Learning Behavior—From the Perspective of Grief Recovery

Abstract

Based on experiential learning theory and grief recovery theory, this paper uses the survey data of 169 entrepreneurs to investigate the influence of entrepreneurs' failure experience on subsequent learning behavior, and introduces the moderating effects of different recovery orientations of entrepreneurs. The results show that entrepreneurial failure experience has a positive impact on entrepreneurs' failure learning behavior, which is conducive to both exploitative learning and exploratory learning. Reflective orientation positively moderates the relationship between entrepreneurial failure experience and exploitative learning behavior; Entrepreneur recovery orientation negatively moderates the relationship between entrepreneurial failure experience and exploratory learning behavior; Entrepreneur alternating orientation has a positive moderating effect on entrepreneurial failure experience and exploitative and exploratory learning behavior.