A Study on the Impact of COVID-19 on the Consumer Buying Behavior in E-Commerce in India

Abstract

People all over the world have limited their physical interactions as a result of the COVID-19 pandemic. Self-imposed social distance to prevent contagion, combined with strict confinement policies introduced in many nations, has effectively placed a significant portion of conventional brick-and-mortar retail on hold, at least for the time being. This study investigates the impact of covid-19 on consumers buying behavior and pattern in the e-commerce industry which determines the vital role of e-commerce during this pandemic. This study also focuses on consumers’ satisfaction towards online shopping and e-commerce. The result indicated that many of the respondents tried online shopping for the first time due to the COVID pandemic. The majority of the respondents increased their frequency of shopping through e-commerce companies since the outbreak and the major factor in the increase was convenience and offers and discounts available. The majority of respondents agree that e-commerce is important during the pandemic and prefer online shopping to brick-and-mortar retail shopping. They also indicated that that they will continue to shop online even after the pandemic is over.