A Study on the Household´s Asset Management & Investment behavior Characteristics

Abstract

The purpose of this study is to explore household´s asset management and investment behavior characteristics. The analysis is done based on 3,761 significant research materials gathered from the ‘2017 Household Financial Welfare investigation’. As of methodology, this research uses SPSS 22.0 along with analytic techniques, such as implementation of basic statistical analyses and multinomial logistic regressions. This study figured out different choices of real estate investment, financial assets investment and debt redemption caused by household´s asset management and investment behavior characteristics. Following are the summarized results this: First, it was found that the people who tend to invest their spare money in financial assets were either young or unmarried. Second, it was found that the people who tend to invest in real estate had purpose of seeking retirement measures or purchasing homes. Third, it was found that the people who are owned houses but had debts or no assets tend to use extra funds in repaying debts. This study suggests that it is necessary to manage assets reflecting psychological factors, activate real estate indirect investment products, develop various alternative investment products, manage debt by adjusting borrowing structure, and change asset structure. Also this study is meaningful in that it implies the diversity of research in the real estate studies by reflecting and analyzing the psychological factors of the household, and that it confirms the need for the policy authorities to support with micro-perspective policy and tax redemption.