A Study on the Factors that Affect for the Less Channelling to usage Hutch Mobile Service Provider in Matara District, Sri Lanka 2014

Abstract

INTRODUCTION:Communication is not a new word for human being. It has a long history. The English term Communication has been evolved from Latin language. Communicare and Communis are two Latin words related the word communication. Communicare, meant to share, impart; however it also meant literally, to make drawing from the Latin noun communis. The Latin noun, communis, is translated as common, public and general, shared by The word communication' is used in common talk, usually, mean speaking or writing or sending a message another person. Derek Tannis, August 2010.Communication is the most important media for human works exchange their idea, inform something and in day-to-day living. There are various types of communication, mainly divided into three types such as Nonverbal communication, Oral communication and Business communication.Mobile communication is talking, texting or sending data or image files over a wireless network and it doesn't subsists an any physical relationship between two or more communication substances. Evolution of the mobile communication is based on the breakthroughs in engineering science made by several pioneering giants during the 19th century and also at the early part of the 20th century. The existing GSM and CDMA technologies present mobile communication.The Mobile Network Operator (MNO) is a mobile conductor or a phone carrier that possesses its own mobile license and mobile infrastructure of the mobile communication. It is also called wireless service provider, cellular company or wireless carrier. Mobile Network Operator have a direct relationship with the end -user and they handles all the activities necessary when providing wireless communications systems.There are five mobile service providers in Sri Lanka's mobile industry and it is a more competitive market in Asia with five operators competing for a total addressable population of 21 million. The five mobile service providers are Bharti Airtel Lanka (Pvt) Ltd, Dialog Telecom Ltd, Hutchison Telecommunications Lanka (Pvt) Ltd, Mobitel (Pvt) Ltd and Etisalat (Pvt) Ltd.RESEARCH PROBLEM:Sri Lanka is certainly a developing country in terms of its economy. Economically, agriculture is a dominant sector, and continues be the main source of income for many. Today, Sri Lanka's major economic sectors include tourism, clothing and textiles, while the country's economy has also seen significant contributions from other sectors such as industrial exports and telecommunication.Now-a-days, the customers are more dynamic. Their taste, needs and preference have been changed as per current situation. Hence the development of tele-communication industry mainly depends on the customer satisfaction. Now-a-days, economy contributions of service sector in Sri Lanka are comparatively high (Sectoral Composition of GDP %, Agriculture 10.8%, Industry 31.1% and Services 58.1%).Sri Lanka Socio -Economic Data, 2014. But the tele-communication contribution of the Sri Lankan GDP is very low compared the other sections of the service sector (tele -communication composition of GDP 0.43%).Annual Report, CBSL 2014.The mobile market was dominated by Dialog with a subscriber market share of 40%, followed by Mobitel with 21%, Etisalat at 20%, Airtel and Hutch with 19% according the 12th Global Symposium for Regulators, Sri Lanka 2012.The largest area of having mobile phone users is the western province (282,075 users) and all service providers capture approximately same amount of market share. But it is different for the southern province. The second largest area of having mobile phone users is th e southern province (162,373 users) and Airtel was the minimum market share holder. Hutch is second minimum market share holder. Due to, still Airtel is a junior mobile service provider in Sri Lanka, the research considers only four mobile service provider s without the Airtel. …