Abstract
Ever since the usage of alternative media has grown tremendously, it was seen that the increasing amount of interactive online sites that are categorized as Web 2.0 systems has changed the communication and collaboration among knowledge workers. These systems provide greater interactivity and higher user-generated content. Social networking site is one type of online platforms that allow people to collaborate and communicate through a variety of services for social purposes (Broughton, Higgins, Hicks, & Cox, 2009). These high-flying social networking sites are driving new forms of social interaction, allowing users to intermingle and cooperate with each other in a social media dialogue nowadays by swapping ideas or posting updates and comments. It is crucial to comprehend how social relationships affect the content share between each knowledge worker in a virtual world. This project investigates how work and friend relationships can influence the utilization of social media systems for knowledge sharing. The effect of the element of sentiment among knowledge workers in a virtual Community of Practice (CoP) as they send and receive messages with their peers will be studied in this research. Different forms of emotion from knowledge workers will be investigated in this study in the workplace. A proposed research model will be proposed. A research framework will be outlined and qualitative and quantitative analysis will be used to analyze the research results.
Highlights
It is the desire of many organizations to develop a more effective knowledge sharing culture where knowledge workers collaborate to share their knowledge effectively
This paper aims at investigating the sentiment element among knowledge workers of companies in the process of collaborating and communicating to share knowledge via social network sites
Text analysis fosters qualitative research as it analyze on massive amounts of respondents’ textual replies to obtain insight into their sentiment, attitudes, behaviours, thoughts, incentives and background. (Rouse, 2012) the hypotheses of this research will be analyzed by using Statistical Analysis System (SAS) software with Structural Equation Modelling (SEM) as the analysis tool to study the influence of sentiments to knowledge sharing between knowledge workers
Summary
It is the desire of many organizations to develop a more effective knowledge sharing culture where knowledge workers collaborate to share their knowledge effectively. Knowledge Management (KM) is the formal gathering process that organizes, distributes, and effectively usage of knowledge in the forms of resources and people skills. This helps to develop the competence of the people resources in the organizations by improving the sharing of what they know and making the knowledge obtainable or accessible by those who need it. The success or competitive advantage of many organizations is increasingly hinges on their ability to create and share knowledge efficiently. Their success depends on effective knowledge management and organizational learning. The behavior of employees determine the successfulness of knowledge management systems that being practice in a company, one should be enthusiastic to share knowledge and treat is as a valuable asset since it is important to achieve a set of objective both personally as well as benefits his organization
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