Abstract
The purpose of this research paper was to examine the relationship between CEO attributes (risk tolerance, tolerance for ambiguity), firm start-up motives (achievement needs, social perceptions, personal network), business attitude and business performance (financial performance, customer satisfaction and continuance intention). We made a conceptual framework that explain the proposed relationships from theoretical reviews. Data were obtained from 230 CEOs of service firms in South Korea. From the empirical analysis, the study confirms the direct effects of start-up motives and the controlling effect of CEO attributes but partially that it was nearly covered in the business performance. Practical implications indicate that start-up motives plus the moderating effects of CEO attributes play a role in enhancing organizational performance.
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