Abstract
Aims: The aims of the study were to determine the effectiveness of Union Digital Center (UDC) in the utilization of agricultural information by the farmers, also to investigate the contribution of the selected characteristics of the farmers to the effectiveness of UDC in the utilization of agricultural information and to resolve the problems faced by the farmers in receiving agricultural information from the UDC. Study Design: It is a Field Survey Research. Place and Duration of Study: The study was conducted in a union named Alokjhari under Khanshama Upazila of Dinajpur district of Bangladesh There are eight villages in this union. The study was conducted in these eight villages from January 2020 to February 2022. Methodology: The farmers of Alokjhari Union who were members of the Common Interest Group (CIG) under the National Agricultural Technology Project (NATP) of the Department of Agricultural Extension (DAE) constitute the population of the study. According to Yamane’s (1967) formula, the sample size was determined as 154 from 200 respondents. A simple random sampling method was used in order to select the sample. Data were collected using a structured interview schedule. Descriptive statistics and stepwise multiple regression were used for analysis. Results: The highest proportion 49.4 percent of the farmers had low effectiveness of UDC in utilizing agricultural information compared to 30.5 percent with medium effectiveness and 20.1 percent with high effectiveness. And the highest effective information that the farmers asked for was found on ‘compost preparation’ followed by ‘tree plantation’, ‘recommended seed rate’, and so on. Among the influential variables level of education, family income, innovativeness, agricultural knowledge and aspiration provided a 53.1 percent contribution to the effectiveness of UDC. Conclusion: The findings indicate that UDC plays a moderate role in the utilization of agricultural information. Agricultural knowledge was the main contributor to the improvement of the effectiveness of UDC while agricultural knowledge should be increased to both farmers and UDC staff levels.
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