A Study on the Effect the Infected Number of COVID-19 on the Number of Food Deliveries: Focusing on the Mediating Effect of the National Disaster Fund and Social Distancing

Abstract

Purpose This is an empirical analysis of the impact of the number of COVID-19 patients on the number of food deliveries, focusing on the mediating effects of social distancing and the national disaster fund, which are key among government countermeasures. Design/Methodology/Approach It is assumed that the government response, such as social distancing and national disaster funds, will affect the amount of food delivery. This study is based on 10,126 food delivery data in the metropolitan area from August 1, 2019 to April 30, 2021, and the main variables are composed of social distancing and the national disaster fund. Findings As the number of COVID-19 patients increases, the level of social distancing increases, and more national disaster funds are provided. However, it was found that there was no direct correlation between the national disaster fund and the amount of delivery food. It was revealed that social distancing steps indirectly affected food deliveries and, as found in previous studies, coupons or gift certificates were more effective than direct cash to increase the sales of small businesses. Research Implications Under a national emergency such as COVID-19, all economic activities slow, and the country’s management and fiscal policies should be operated most efficiently. National disaster funds should be designed in advance to meet the intended purpose, and the most common cash payment may not be the best way for small business owners and the self-employed. In addition, due to the decline of existing commercial zones after Corona 19, it is necessary to focus on the emergence of residential and suburban commercial districts to which it is easy to deliver. Along with the growing demand for healthier and fresher food, it is time to improve the diet and service offerings.