Abstract

Based on the success model of the information system, this study analyzed whether factors influencing satisfaction with online start-up education and whether they influence start-up intention through start-up education satisfaction. In addition, it was verified whether there was a difference according to the purpose of completion of start-up education. In this study, a survey was conducted on those who completed online start-up education, and 1086 samples were used for analysis. As a result of the study, it was found that system quality, information quality, and service quality had a statistically significant effect on start-up education satisfaction, and start-up education satisfaction had an effect on start-up intention. It was also verified that there are differences in influencing factors depending on the purpose of completion. In the mandatory completion group, system quality, information quality, and service quality were all found to have an effect on start-up education satisfaction. However in the autonomous completion group, the effect between service quality and start-up education satisfaction was not significant. Based on the results of this study, meaningful academic and managerial implications were provided in related fields.

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