A Study on the Effect of Educational Service Quality on Career Decision-Making Self-efficacy

Abstract

AbstractThe ‘New Normal’ era in South Korea with low growth and employment and the fourth industrial revolution in the world that brought about the environmental change leading to ‘jobless growth’ are giving new roles and obligations to universities, and to respond to the foregoing, qualitative changes in education and changes in educational services are becoming essential elements of competitiveness. According to the results of the study, among the effects of the faculty, educational environments, educational programs, and administrative services, which are elements of educational service quality, on learning flow and educational satisfaction, the effect of educational environments on learning flow, and the effect of administrative services on educational satisfaction were not significant and all other effects were significant. The effects of learning flow and educational satisfaction on academic achievement and career decision-making self-efficacy were adopted as significant effects but the effect of academic achievement of university students on career decision-making self-efficacy was not shown to be significant. Through the foregoing, the effect of educational service quality on career decision-making was empirically verified thereby seeking qualitative improvement of educational services for cultivation of men of talents, which is the ultimate goal of universities and expected effects in the strategic aspect were presented.KeywordsEducational service qualityLearning flowEducational satisfactionCareer decision-making self-efficacy