A Study on the Difference Between Personal Color Self-diagnosis and Sensory Evaluation

Abstract

The purpose of this study is to provide basic data for program development to contribute to the popular use of personal colors in the appearance management market by specifically grasping the difference between self-diagnosis of personal colors and sensory evaluation results of experts. Accordingly, 354 female college students in their 20s and 30s were first surveyed on personal color recognition and utilization and self-diagnosis of personal color. At the same time, personal color experts conducted a personal color sensuality evaluation on the study subjects. For the collected data, frequency analysis, descriptive statistics, and cross-analysis were performed using the SPSS 24.0 statistical destination. As a result of the analysis, first, the subjects of the study had a high perception of personal color and usefulness, while practically not accurately recognizing their personal color. Second, it was found that all three other seasons were less than 20% except for spring, when more than 50% of people accurately recognize their season colors. In addition, it was found that most of the study subjects perceived their season color as spring or as a season color mixed with warm tones. Therefore, it is necessary to develop a more useful and accessible self-diagnosis measurement tool than the self-diagnosis measurement questions used in this study.