A Study on the Development of VR/AR in Media Industry through Case Study

Abstract

The media environment is evolving into realistic media through TVs, the Internet, and smartphones. The characteristic of the changing media environment is that it does not replace existing media, but creates new services, contents, and usage behaviors through convergence with existing media. This emerging realistic media is differentiated from the existing media format in that it is based on convergence between industries, and VR/AR can be cited as a representative example. VR/AR differs from the existing media in terms of devices, but it has an important difference in that the user's usage behavior and experience are different. It allows users to experience a virtual 3D environment or a 360-degree environment based on the user's first person point of view, rather than a 2D-based experience, and AR uses existing media such as a smartphone, but experiences a mixed environment of virtual objects in the physical environment. Therefore, the concept of VR/AR is investigated, and various cases are reviewed to provide implications for the development direction of the media industry. Keywords— Game, Virtual Reality, Augmented Reality, Mixed Reality, eXtended Reality, Gamification, Media Industry