Abstract
<p class="a"><strong><span lang="EN-US">Objective: </span></strong><span class="high-light-bg4"><span lang="EN-US">The analysis on the development of the products appearance designs of the “ART DECO” style provides reference and theoretical basis for the design of modern products.</span></span><span lang="EN-US"> The research on the world products appearance designs of certain phase help correct people’s cognition of the concept. </span><strong><span lang="EN-US">Method: </span></strong><span class="high-light-bg4"><span lang="EN-US">From the early twentieth Century to the 40s of twentieth Century, nearly half a century, the style of product designs aimed at the content. Different stages, different factions, different designers and design works classification research have been conducted. </span></span><strong><span lang="EN-US">Conclusion:</span></strong><span class="high-light-bg4"><span lang="EN-US">By </span></span><span class="high-light-bg4"><span lang="EN-US">studying the development of the products appearance designs with the “ART DECO” style, two basic developmental orientations can be concluded: characteristics of a product is a revival direction for traditional decoration; it is also a regressive direction for abstract decoration.</span></span></p>
Highlights
Through analysis of surface characteristics of major products in this period, this paper studies on the design order in the field of “ART DECO” style products designing, sifts out two orientations and provides references for the modern products designing
“Among Ruhlman’s works, it can be found that, when the shape is too complex and difficult for the exterior to form a dominant geometry shape, in order to increase the sense of wholeness of products, same detailed processing or ornamentation was adopted in each part to produce the wholeness. (Li, 2014)” For example, his design of primavesi residence finished in 1913 to 1914: using straight line, concise style in building the framework and using Vienna national flower to decorate, with priority given to the color of blue, purple and orange when designing the style of the walls, super-face and furniture; with distinctive national flavor, such design further showed the transformation from traditional design to modern design
“Decoration arts movement was the last attempt in the process of modern design at the beginning of the century
Summary
“ART DECO” is the abbreviation of “Art Decoration”, which refers to the style of decoration arts. ART DECO started in the early 20th century and lasted approximately half century, with France as its birthplace, and spread to Germany, Australia, Italy, and Spain It grows with modern design and lays solid foundation for the maturity of it. “Back plant patterns significantly dropped, and combination of geometry graphs replaced wavy line fashion inspired by flowers at the time of art nouveau movement, which was mainly influenced by the style of serious and meticulous cubism. It attempted to make arts free from haze of impressionist lyric and spiritless visual illusion of academism, and it concentrated different states and different points of view observed about an object on a single surface so as to achieve a general effect. Through analysis of surface characteristics of major products in this period, this paper studies on the design order in the field of “ART DECO” style products designing, sifts out two orientations and provides references for the modern products designing
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