Abstract
The integration of Internet and agriculture is the general trend of agriculture and rural development in China. Based on field investigation and interview, the authors clarify the foundation and process of the Internet agricultural development in the Yifengdian town, Jimo city, Shandong Province, and analyze the basic mode of Internet agricultural development of Yifengdian town, which reveals the Internet agricultural development mechanism including the production of agricultural products, brand building, sales and logistics. On this basis, through the comparative analysis of several typical Internet agricultural development models in China, the depth and breadth of the Internet agricultural development in Yifengdian town are highlighted, and the basic experience and enlightening significance of the Internet agricultural development in Yifengdian town are summarized.
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