A Study on the Correlations among Product Design, Statistics Education, and Purchase Intention – A Case of Toy Industry

Ming-Hung Lin,Huang-G Chen

doi:10.29333/ejmste/81119

Abstract

Being affected by the rapid change in internal and external environments in past years, the fiercer competition has resulted in the declination of toy industry. For the sustained-yield management, toy manufacturers have been searching for strategies. In the consumer-oriented era, an enterprise has to precede statistics education of toy designers so that the market survey could accurately analyze consumer needs to establish differential products for creating product value and meeting consumer needs. The supervisors, employees, and customers of Traxxas are the major research subjects for the questionnaire survey in this study. Total 300 copies of questionnaire are distributed and 236 valid copies are retrieved, with the retrieval rate 79%. The research results reveal significantly positive correlations between 1.product design and purchase intention, 2.statistics education and product design, and 3.statistics education and purchase intention. According to the results, suggestions are proposed, expecting to assist domestic toy manufacturers in the future development of product design for the sustained-yield management.

Highlights

Being a profound industry in Taiwan, toy industry presented slight basis in the Japanese colonial period and started to boom
In addition to market survey, statistics education aiming at toy designers could have them accurately analyze consumer needs to design relevant toy products
In order to cope with rapidly changing consumer needs in the globally changeable environment, toy manufacturers have to establish and create product value with differential product design to satisfy consumer needs

Summary

INTRODUCTION

Being a profound industry in Taiwan, toy industry presented slight basis in the Japanese colonial period and started to boom. In the consumer-oriented era, the adjustment of organization to cope with changeable customer needs is the goal of business management In this case, to satisfy customer needs becomes the major consideration for making business strategies as well as the key success factor. Target regarded product design as a key competition strategy of an enterprise that the success of product design and business strategy had Target receive the support and identification of Wall Street, designers, and consultants. For this reason, the key of product design was to meet consumer favor and become an important competitive advantage and strategy in product differentiation for enterprises.

LITERATURE REVIEW

Evaluation item

CONCLUSION