A Study on the Consumer Buying Behaviour towards Online Marketing

Abstract

In this dynamic world every day, we come to acknowledge shift of technologies and adopting different managerial skills, there is a shift of technology in approaching toits customer or find its consumer base while this study will be based on as the worlds are shifting there techniques how the customers are responding towards new marketing strategies and leaving behind old formula or traditional marketing. This paper begins with an introduction of online marketing then it highlights the customer dependency on online marketing and end with the pros and cons on the people of online marketing.