Abstract
In recent years, abnormal fan culture has gradually infiltrated the sports industry, severely affecting its development. The deviance of sports fan culture not only undermines the dissemination of sportsmanship but also threatens the sustainable development of sports. This paper analyzes the characteristics and connotations of sports fan culture in terms of groups, organizations, and behaviors, exploring the reasons for its deviance. Finally, targeted governance measures are proposed, utilizing a mechanism of multi-agent collaborative governance involving government, online media, society, schools, and families. Through coordinated efforts such as the formulation of corresponding laws and regulations, online regulation, legal education, and positive publicity, it aims to regulate sports fan culture, protect the physical and mental health of athletes, help young people establish correct idol views, and promote the positive development of social sports culture, thus maintaining a healthy sports fan ecology.
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