A Study on the Business Transformation, Security issues and Investors Trust in Fintech Innovation

Abstract

Financial Technology (Fintech) has attracted much attentionand is increasing swiftly. The emerging technologies adopted by Fintech have made innovation a general term among the Financial Institutions and the Businesses using them. The techniques from data security to the deliveries of financial services are a few of the critical enablersof Fintech. This research is a descriptive study to understand Fintech Innovation’s impact in transforming the Businesses, the comprehensive benefits of Fintech, on how it has the edge over the Traditional Financial Institutions. The research also focuses on the exploratory study of the upcoming technologies adopted by Fintech and its critical issues that need to be addressed. It analyses thepotential of this emerging technology by winning the Investors’ confidence and disrupting the market to venture into the Financial Industry. The research findings indicate the positive impact of FinTech in Transforming the Business and the trust factor that the Investors have gained on the innovation.