Abstract
The focal of this qualitative study is to identify the benefits of eco-friendly packaging in sustainable supply chain management among FMCG industry regarding the relationship between benefits (cost reduction, brand image, legal compliance, and environmental friendly) that direct relate to sustainable supply chain management. In this study, interview was conducted and data has been collected through face-to-face interview and e-mail among the respondent who have working experience and knowledge in particular FMCG industry. Four hypotheses were set to study those four variables whether has a significant relationship with the benefits of eco-friendly packaging and sustainable supply chain management in FMCG industry. The collected data was analyzed through exploratory analysis to find out whether it can identify or determine the main variables related to the implementation of eco-friendly packaging on sustainable supply chain management towards FMCG industry in this study. The finding shows there is a direct relationship in which the benefit of eco-friendly packaging brings the company in developing more sustainable supply chain management.
Highlights
Fast-moving consumer goods (FMCG) are the large quantity, lower priced products that are in a faster speed that leave the retailing store shelf, such as supermarket, hypermarket, convenience store and others store which perform retail activities
In FMCG industry, they found out packaging is a benefit which plays the role of package the products; it carries an effective communication between consumers and the brand owners [1]
This would mean that FMCG industry should consider implement eco-friendly packaging which bring the benefits to the company business itself and environment
Summary
Fast-moving consumer goods (FMCG) are the large quantity, lower priced products that are in a faster speed that leave the retailing store shelf, such as supermarket, hypermarket, convenience store and others store which perform retail activities. Because of the benefits of packaging, there are some of the FMCG industry considers using eco-friendly packaging where consumers always concern about environmental impact. It allows manufacturers to reduce its packaging cost, increase image of the company’s brand, reduces impacts towards to the global environment, and transforming the human’s consuming approaches for fast moving consumer goods [7]. It shows the benefits of using eco-friendly packaging on sustainability supply chain. This study identifies the awareness of FMCG industry about the sustainable transformation will depend on what are the benefits of using the eco-friendly packaging for their products
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