A Study on the Behavior of Watching the Broadcast of the Judo Competition of Judo Player

Abstract

This study investigated the behaviors of judo players regarding the relationships of Technology Acceptance Model (TAM) while watching broadcast judo games. This study drew on 206 valid survey responses from research participants participated in judo related activities. The data was analyzed by descriptive statistics, confirmatory factor analysis, and PLS-SEM. The research results showed that (1) In terms of applying TAM to watching judo broadcast, all variables were significant except for Perceived Usefulness (PU) to Behavioral Intention (BI); (2) after TAM acceded to external variables and applied to watching the judo games, all variables were significant except for Subjective Norms (SN) to PU, Perceived Ease of Use (PEU) to PU, and PU to Behavioral Intention (BI). Judo players who watched judo competition broadcast on television considered it was easy and worthwhile approach to enjoying the sport. The competitions could be watched instantly, increase the exposure of judo to further promote the sport, and attracting more people to participate in judo.