Abstract
The connotations and characteristics of the artworks of the Chinese animation school have laid the foundation for the success of publication and distribution, and we take the works of "Uproar in Heaven" and "Nezha Conquers the Dragon King" as the main cases for analysis. The elaboration in the pre-release period ultimately resulted in a successful release of the works. In this paper, an analysis was conducted in terms of story clues, composing background, opera programming, the unique language of the animation, etc. In the end, it is enlightened that, to publish animated works with Chinese characteristics, it is needed to deeply dig out the essence of the ethnic art and to innovate with the traditional Chinese art as the basic components of creation, which is the basic soul of shaping the Chinese animated brand.
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