A study on the acceptability of green products in Pune region

Abstract

With rising markets and increasing customer volumes, the ecosystem is dramatically degraded by production and consumption habits. Governments, consumers, and producers have recognized the significance of this issue. Industries’ department of research and development is continuously developing environmentally friendly products that cause less environmental destruction. Items that are recyclable and have safe disposal are also referred to as green goods. The objective of this study is to understand the notion of green products and consumer behavior towards it. The study also investigates the relationship between green product use and intention to purchase and demographic variables. The findings provide significant insight into the factors predominantly responsible for inspiring and discouraging customers from buying green products. Eco-friendly nature and knowledge about green products are the driving factors. In contrast, limited awareness about green products, cost of installation is the factors that reduce the sale of these products.