Abstract
The Asian Baby Girl (ABG), a racialized and gendered social label, is a recent socialphenomenon occurring within the Asian American community. It is a new Asian Americanarchetype amongst the Dragon Lady, China Doll, and Lotus Blossom that targets and constructsracialized femininity. Hinging on its visual appearance, the ABG is a persona whoseperformance evokes positive and negative connotations due to its ability to subvert AsianAmerican stereotypes and create a hybridized Asian American persona, while also creating newand restraining stereotypes imposed onto Asian American women. This study intends toinvestigate how this new racialized and gendered social label, the ABG persona, impacts theexperiences of Asian American women by focusing on the allure and rejection of the label, andthe operation of this label under the male gaze and within academic and professional settings.
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