A STUDY ON SWOC ANALYSIS OF RELIANCE JIO

Abstract

Reliance Jio Infocomm Limited, started business as Jio, is a LTE type of mobile network operator in India. It is a subsidiary fully owned by Reliance Industries.Its headquarters situated in Navi Mumbai, Maharashtra; it provides wireless 4G LTE service network without 2G or 3G based services and it‟s became countries first 100% VoLTE operator, plus it covers nearly 22 telecom circles coverage in India. Jio's partners and employees enjoyed services of first beta-launched to on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and later on 5 September 2016 services were commercially launched. Jio subsidiary is LYF mobiles launched in beginning of 2016. India is a largest internet user‟s country. Most of the communication companies are already utilizing the benefit of countries population. In India, Airtel, Idea, Vodafone, Reliance, Docomo, Aircel and BSNL are major mobile operators. In that, Airtel holds largest market share by providing free internet services, lowest data 2G, 3G and 4G data packs with high speed of internet, low call rate packs etc. Secondly, Vodafone is a second largest market share holding mobile operator company. When android operating system launched the new revolution began in mobile industry, smart phones pulled high demand over mobile market segment. Due to Social media like Whatsapp, Facebook, Instagram etc demand for smart phones increased continuously. Internet is a heart of smart phones by this reason operators took an advantage and hiked the rate of data packs. In the name of 2G, 3G and 4G packs network providers continuously fleeced money of customers. Any way demand for data packs are connected with different types of apps available in App market. So, mobile operators started race towards high speed internet. Now CEO of Reliance Industries Mukesh Ambani launched high speed internet 4G service in the name of JIO Digital life. Jio is wireless telecommunication includes Mobile telephony and Wireless broadband products. In 25th January 2016, Jio launched its LYF smartphone series starting with Water 1, to supply 4G handsets enabled with voice over LTE (VoLTE) feature. Jio has started providing free Wi-Fi hotspot services in cities throughout India. At present Jio offers 90 days of free internet, free call, free SMS and Jio app services till December 31st 2016 in the name of Jio welcome offer. Youths are highly attracted with this offer. This paper aim is to provide strengths, weakness, opportunities and challenges are to be faced by Reliance Jio.