A Study on Supporting Strategy for Renewable Energy Industry to Advance into the Global Market

Abstract

This study is to derive comprehensive support strategies for the Korean renewable energy industry to advance into overseas market and expand its market share through cooperation with relevant domestic and international organizations, establishing a foundation for another export industrialization. Starting with market analysis of regions (Southeast Asia, Mideast/Central Asia, Africa, Latin America) and benchmarking the practices of major economies (EU, USA, Japan, China), we try to develop an effective overseas expansion strategy for domestic renewable energy industry. By conducting a questionnaire survey to analyze the export capacity of domestic renewable energy industry, we grasp the current status of domestic enterprises, and capture the basic direction of government policy for expanding renewable energy business at the global level. We developed a customized strategy for entering countries through SWOT analysis and finally came up with a region-specific strategy and business model.