Abstract
The study examines the impact of social media strategies on online shopping cart abandonment Using a sample 245 online shoppers , we analyze the effectiveness of various social media strategies in reducing cart abandonment rates. we employ u-test ,h-test, and correlation analysis to evaluate the relationship between social media engagement and cart abandonment. our findings suggest that certain social media strategies significantly influence online shopping behavior , providing valuable insights for e-commerce businesses. Future flow technologies refers to a range of emerging technologies that are expected to shape the future of online shopping. These may include artificial intelligence (AI) for personalized shopping experiences, augmented reality (AR) for virtual try- ons , and chat bots for customer service. These technologies aim to enhance user experience, increase conversion rates, and reduce cart abandonment by providing more engaging and efficient shopping experiences.
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