A Study on Skincare Behavior According to the Perception of Aging Among Middle-aged Women in Their 40s and 50s

Abstract

The paper aimed to investigate the perception of aging and corresponding skincare behaviors among women in their 40s and 50s. A survey was conducted from September 1, 2023, to October 10, 2023, involving 221 women aged 40 to 50. Data collected were analyzed using SPSS WIN 25.0. Frequency analysis was conducted to understand the general characteristics of the respondents and their perception of skin aging symptoms. Cross-analysis was performed to determine if there were differences in skincare behaviors based on the perception of skin aging symptoms. The results indicated that the onset of skin aging was generally perceived to begin in the late 30s, with particular concern about eye wrinkles. The initial recognition of skin aging was primarily through the appearance of eye wrinkles, with 47.5% of respondents identifying increased fine lines as the main symptom. Participants generally perceived their skin aging rate as slow compared to others. Analysis of preferred skincare methods to delay skin aging revealed statistically significant differences based on the perception of skin aging symptoms (p<.05). Regarding self-care methods for the skin, statistically significant differences were observed based on the perception of skin aging rate (p<.05). However, no statistically significant differences were found in the frequency of skincare investment based on the perception of skin aging symptoms (p>.05). The study also identified a desire among participants to hide or improve aging through professional skincare. Thus, it is suggested that promotional strategies for skincare tailored to middle-aged women and educational initiatives based on professional expertise should be implemented to enhance opportunities for healthy aging among this demographic.