Abstract

In the fast-changing environment where all the service sectors are having a ferocious competition with their close competitors, every service-based industry wanted to grab more attention and sales. They knew the key factor to success and Brand loyalty is as per the quality of service. This research paper studies the expectations of service quality from the consumer side and how the service provider specified in the electronics retail industry is delivering the same. Pre-sales and after-sales services and the quality of on-time sales services are on the utmost requirements of the customers nowadays.

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