Abstract
Abstract This paper provides insight into the site-selection process that may have influenced the selection of location by retail chain store; Big Mart. The changing shopping habits and the birth of chain stores in and around Kathmandu and proceeds with the discussion on some of the models that have been used around the world. Selecting proper location for competitive advantages is a big choice for being the leader by co-creating customer and seller ecosystem. For this research, however, we have used the Analytical Hierarchy Process (AHP) and we will be delving more in detail with this method to understand the site selection method for our case area.
Highlights
The modern day projects, such as privatized infrastructure projects, have project life that is spread over many years
This paper provides insight into the site-selection process that may have influenced the selection of location by retail chain store; Big Mart
We have used the Analytical Hierarchy Process (AHP) and we will be delving more in detail with this method to understand the site selection method for our case area
Summary
The modern day projects, such as privatized infrastructure projects, have project life that is spread over many years. While there are still shops in market and people take to buying goods from them, there has been a tremendous rise in services like Departmental Stores, Superstores and Marts. Bhatbhateni, established in a number of place has emerged as a dominant place in the case of shopping in Nepal Smaller chains such as Big Mart have managed to carve its own place in the changing shopping environment of Kathmandu and has become one of the most desired service provider these days. It allows customers to browse products, location of nearest store, track their shopping history, online order and purchase etc. Such technological advancement has played a role in keeping up with the current market. Not a lot of literature can be found on the location selection process for retail stores in Kathmandu it is evident that some strategies must have been used
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