Abstract
This research delves into the pivotal role of social media marketing in amplifying brand awareness specifically for Pepperfry's range of furniture products. Through a comprehensive analysis of various social media platforms, consumer behavior, and marketing strategies, this study aims to elucidate the nuanced ways in which social media initiatives contribute to enhancing brand visibility and engagement within the furniture industry. By examining Pepperfry's marketing endeavors and their impact on brand perception, this research endeavors to provide valuable insights and strategic recommendations for leveraging social media to augment brand awareness and foster consumer connections in the furniture market landscape.
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