Abstract
The most important aspect of human life is its uncertainty. In the modern industrialized era. Human life and property are inevitably exposed to different kinds and varying degrees of risks and uncertainties. Human beings to protect themselves and their property from total disaster. Resort intelligently to protection coverage extended by the insurance companies which act as a trustee to the amount collected through premiums and provide certainty in the place of uncertainty. This article reveals the awareness. About LIC JEEVAN LAKSH POLICY holders five point there are a number insurance companies and different policy are available now but the role of JEEVAN LAKSH POLICY influencing peoples has to be calculated In this highly competition environment JLP has to satisfy the customers to gain more than other insurance policy . So understanding the customer needs their problems will enable the JLP to design appropriate products determine price correctly and increase their profitability. Key words : LIC JEEVAN LAKSH POLICY Schemes
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