A study on relationship between youth’s perception and preference towards fast food restaurants in Bangalore

Abstract

The study's goal is to learn how young people in Bangalore feel about and choose fast food establishments. Managers in today's complex business environment must constantly search for new ways to attract and keep consumers across all product categories. In light of the rising expense of acquiring new clients, many businesses are implementing loyalty programmes in an effort to keep their current clientele and strengthen their bonds with them. One industry that has thrived despite the recession is quick service restaurants (QSRs). A glance back at recent years is all it takes to get a sense of the fast food industry's meteoric rise. Fast food has become a staple of modern culture, and not only among the younger demographic. The fast food industry has become so ingrained in modern culture that its patrons' very act of ordering or patronising its outlets has come to represent a status signal for their social group. The Indian market for quick service restaurants has fierce competition amongst several major companies. Most consumers are prepared to pay extra for higher-quality cuisine and menu upgrades. Employee happiness is a top priority, thus restaurants are working to make their dining areas more spacious and welcoming.