A Study on Product Materials Mental Imagery Perception of User Experience Design

Abstract

Why are the product design of the Apple Inc. are so successful in the dog-eat-dog market? One of the most important reasons is that the mental imageries of product user experience design of Apple Inc. are close to the user's expectant material mental imageries.In this study, we want to gain the main mental imageries of information product materials user experience design of the target users (18-28 years old university students or the recent graduates in the east of China) in the near future of the next 1-2 years. We used Culture Scan, Contextual Inquiry, Semantic Differential Method, and the Coordinate of Mental Imagery to study. We discovered that the main mental imageries of information product materials user experience design of the target users in the near future of the next 1-2 years are high-technological and fashionable. We built a bridge from the the material mental imagery of the user to the material mental imagery of the designer. The actual demand of the consumers could be more easily understood by the company.