Abstract
Besides having a multitude of functions including prompting, directing, referring, and publicizing and the like, public sign shoulders the responsibility of building city image as well as reflecting a local government’s capability of public service and governance, playing a critical role in improving city image, and strengthening soft power. Based on the People’s Republic of China National Standard: Guidelines for the Use of English in Public Service Areas, this paper studies the status quo of Chinese-English translation of public signs in downtown areas of Dazhou, a medium-sized city in eastern Sichuan, China, finding a variety of problems, such as understanding, grammar, wording, word-for-word translation, spelling, and so forth; meanwhile, this paper provides suggestions about translation of public signs and revised translation for reference in order to improve translation quality.
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