Abstract
For the past few years there is strong change in television programmes among all the television channels are up to capture the high TRP rating. And there are few channels which adopt dubbed serials. And it had become a new trend in the television industry especially in South India. This study is to find out how the families are been portrayed in the Tamil television serials. Although television serials plays a vital role among families on day today life in the society. The programme genre appears in different formats with the sole purpose of entertainment. Many studies revealed that these shows are not only manipulated idly to use the viewers’ emotional quotient but also tailored with the budget and regional scenario. This study intends to critically examine the influence of Tamil television serials among the families and gratifications that are attained by them. The questionnaire will be the main tool with the sample size of 50 respondents to collect the back ground information, television viewing pattern watching behaviour of families. An open ended interview schedule will be administered to the subsample of the, study. The quantitative and qualitative analyses will be carried out as per the objectives of the study.
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