A Study on Perception of Customer’s towards E-banking – Special Reference to Palakkad District, Kerala

Abstract

The intention of this paper is to qualitatively explore the current status, problems and prospects of E- banking in Palakkad district, Kerala as a case study. Banking is one of most excellent and prime service sector in India. A hale and hearty banking system is a vital constraint for economic growth. Indian banking system, today, is at the heart of an IT (Information Technology) upheaval. The implementation of internet in banking organizations has rationalized the banks. The present picture is concerned in the banking industry in Kerala going through a modern stage namely E- Banking. E-Banking is gradually replacing with the use of cheques, pay-in-slips, drafts and most notably customers individually dropping into the floors of banks. E-Banking is a broad term encircling internet banking, telephone banking, mobile banking etc. The hi-tech innovations pooled with radical changes in the communication industry has provided and formed amiable ground for successful E-Banking. Internet banking has the potential to make over the banking business as it considerably lowers transaction and delivery costs. This paper talks about why e-banking is awfully a trustworthy approach to deal with funds. Internet banking offers great value in terms of handiness, customer intimacy, time saving, inexpensiveness and consistency in banking. Regardless of a few disadvantages, E-banking is a much recommended, new know-how.