A Study on Peoples Daily Weibo and Comments --Taking Hu Xinyus Case as an Example

Abstract

The matter has continued to develop for 106 days since the revelation of the suicide of teenager Hu Xinyu. The incident was pushed to the climax after the official release of factual evidence. This is because people still have doubts and questions about the attitude toward the information released by the officials. As a result, the issue of the governments crisis of confidence has erupted again. Taking Peoples Daily as the research object, this article will use the case study method, content analysis method, and data collection method to introduce the development process of the Hu Xinyu case as the starting point to analyze the culmination of the development of Hu Xinyu case event, as well as the Weibo comment data of Peoples Dailys official Weibo account about the event, the reasons that caused the bifurcation of Hu Xinyu case comment, regional influence, and whether to trust the government. This paper summarizes that the release of official information in China should grasp the three main points of fast, accurate, and hard, while the dissemination of information needs to cross-regional differences and make full use of the network resource platform to strengthen communication, regulate the network environment and create a good atmosphere for public opinion. For the release of information on hot events, it should focus on the audience and take the audiences needs as the starting point, thus realizing the transformation of the audience from observers to participants.