Abstract
Online shopping is a type of electronic commerce in which customers use a web browser to make direct purchases of goods or services from sellers online. An increasing number of customers use the internet to make purchases of goods and services, gather product information, learn about market trends, and even for entertainment. This makes it easier to study the purchasing habits of customers with a variety of employment backgrounds, such as students, professionals, self-employed individuals, and salaried individuals, as well as their gender, age, and other demographic factors. and the additional factors that influence their online purchase decision. The respondents provided the source of the data for the analysis, and various strategic tools were used to analyze the factors. Online shopping also saves time, making it easier to compare a product's price and features. In addition, there is a significant correlation between occupation and frequency of online product purchase, as well as the expansion of online sales, which indicates the future of online sales and customers' online purchasing decisions. KEY WORDS- Online shopping, Purchase behavior,Demographic factors, factor analysis
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