Abstract
The convergence of media technology, most of the people engaged with online buyers’ particularly youngsters than other age groups. The arrival of the information age triggered the appearance of a new type of consumer, more demanding and more informed by far more affected by his or her choices. The selective consumer of the 21st century is not easily satisfied and marketers are on a constant watch out to meet his eyes and cope with his needs and preferences. This paper seeks to examine online marketing and consumer behaviour among the college students. The core of the analysis focuses on online purchasing on electronic gadgets and cosmetic products towards the college students. The quantitative method employed to collect data from the respondents and the non-probability category of convenience sampling technique used to collect the data from the students (N=100). The statistical tool such as percentage, t-test, and correlation used to analyze the data. This study finding shows that most of the male respondents’ preferred to purchase electronic devices compared to female; the female preferred to purchase cosmetic products than electronic apparatus.
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