A Study on Nestle Promotion Strategy

Padmalini Singh,Daisy Mui Hung Kee,Nur Shafiqah Binti Kama’Aziri,Putri Nur Illya Balkhis Binti Ibrahim,Liew Siaw Wee,Dave Hoo Sheng,Nur Amiera Sofea Binti Mohd Azlan,Joseph Tan Soo Heng,Lim York Ying,Oh Zi Jian,Liem Gai Sin

doi:10.32535/ijafap.v4i1.1033

Abstract

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.

Highlights

Nestle is a multinational company and has become the largest food and beverage company in the world
In 1912, Nestle went into the Malaysian market, whose headquarters are in Mutiara Damansara, Petaling Jaya, Selangor
Even though the Nestle product is newly released in the market, no one will recognize it without a promotional tool

Summary

Introduction

Nestle is a multinational company and has become the largest food and beverage company in the world. Nestle has more than 2000 brands that present in 196 countries around the world (Reza, 2020, P.1145). The founder of Nestle is Heinrich Nestle and introduced in Vevey, Switzerland in the year of 1866. In 1912, Nestle went into the Malaysian market, whose headquarters are in Mutiara Damansara, Petaling Jaya, Selangor. Nestle has had some expertise in the food and drink industry and has some notable brands in Malaysia which are Nescafe, Maggi, Milo, and Kit Kat. Nestle has had some expertise in the food and drink industry and has some notable brands in Malaysia which are Nescafe, Maggi, Milo, and Kit Kat All of these products have been categorized as Halal products to fulfill the Malaysian market

Objectives

Methods

Results

Conclusion