Abstract

The present paper attempts to establish the reason behind the enormous popularity of the Harry Potter series - a topic which has been abundantly commented on in recent years by both experts in the fields of literature and culture, as well as professionals from the publishing industry, although with no clear consensus. Employing the concept of myth as an essentially psychological phenomenon, as presented by the Canadian psychologist Jordan B. Peterson is his Maps of Meaning (1999), the article argues both that Harry Potter is a fundamentally mythological story which strongly resonates with basic human experience of the world and that it is J. K. Rowling's adherence to archetypal story-patterns, rather than her originality, that makes her series for readers so easy to relate to.

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